• Build, execute, and manage full-funnel and multi-channel marketing campaigns aligned to sales priorities and revenue targets.
• Participate in cross-functional efforts to drive customer acquisition and retention success from all channels.
• Work closely with marketing and sales teams to create personas and buyers’ journeys to optimize a channel strategy and audience targeting that aligns with our products’ value proposition.
• Manage and build the overall email marketing strategy. Create segmentation/list strategies and campaigns that generate more leads and foster retention. Deploy email marketing automation capabilities to improve efficiencies and effectiveness. Determine and achieve annual and campaign-level email marketing KPIs
• Manage and build the overall social media strategy to achieve marketing goals. Manage, create and publish original high quality content on social platform. Administer all company social media accounts to ensure up-to-date content.
• Shape and deliver on goals, objectives, and KPIs and be able to communicate results to stakeholders of various levels
• Partner with stakeholders in Product Marketing, Event Marketing, Marketing Communications, and Marketing Operations to develop, execute, and deliver against business goals.
• Build annual strategies and quarterly campaign plans that include forecasted KPIs.